Nestlé Concludes U.S. Agency Review by Consolidating Work With WPP and Publicis

IPG also wins as food giant cuts budget

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WPP and Publicis Groupe are the big winners in food conglomerate Nestlé’s review of creative agency work on assorted brands in its Nestlé USA portfolio. IPG also reportedly expanded its relationship with the company.

Multiple parties with direct knowledge of the matter told Adweek that Grey, J. Walter Thompson, Casanova//McCann and Publicis each scored new business in the recently-concluded review, which launched in April.

At least one agency, Doner, has been cut from the Nestlé roster. The MDC Partners shop previously worked on DiGiorno pizza in addition to beverage brands Nescafé, Clásico and Taster’s Choice.



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