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Nestlé Launches Review to Consolidate Portions of Its $633 Million North American Ad Business

Confectionary giant looking to cut costs

Each roster agency received a grade via scorecard.Getty Images
By Patrick Coffee & Lindsay Rittenhouse

April 23, 2018

In an apparent cost-cutting effort, Nestlé recently launched a review to consolidate portions of its North American advertising business with four to six agencies, several sources have confirmed to Adweek.

Patrick Coffee

Patrick Coffee is a senior editor for Adweek.

Lindsay Rittenhouse

Lindsay Rittenhouse is a staff writer at Adweek, where she specializes in covering the world of agencies and their clients.

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