Nestlé Launches Review to Consolidate Portions of Its $633 Million North American Ad Business

Confectionary giant looking to cut costs


In an apparent cost-cutting effort, Nestlé recently launched a review to consolidate portions of its North American advertising business with four to six agencies, several sources have confirmed to Adweek.

While the precise scope of the review is currently unclear, it does include creative and digital duties across some of Nestlé’s largest brands. According to one source who has worked on the account, this review primarily or exclusively concerns prepared food products.

The Swiss confectionary, food and beverage conglomerate concluded its last lengthy review in 2014 by trimming a roster of 20 digital agencies down to eight.

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