NCAA Launches Latest Brand PSA Focused on Inclusion

Creative from SS+K debuts on Selection Sunday


On the eve of the annual March Madness college basketball tournament, the NCAA and its agency SS+K have launched their latest brand PSA campaign.

Titled Label Me, the work premieres today on the tournament’s Selection Sunday, with the selection show airing at 6 p.m. ET on TBS. The spots showcase how college sports brings student-athletes together from different backgrounds and that through their experiences, college athletes learn to work together to build the skills for future success.

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