More Agency Consolidation May Be Coming as Creative and Media Converge Again

Holding companies including Publicis and WPP restructure as clients increasingly seek integrated solutions

Last June, a bizarre campaign known as “IHOb” had social media users buzzing about the possibility of the International House of Pancakes turning into the International House of Burgers … or Bacon? Biscuits?

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This story first appeared in the Feb. 4, 2019, issue of Adweek magazine. Click here to subscribe.