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Global snack behemoth Mondelez has concluded a lengthy review by consolidating its global creative account with WPP and Publicis.
“Our consumer-centric focus, our purpose-driven brands and our digital ambitions need a powerful agency model to support them. We’re creating the basis for deeper strategic partnerships that give our local and global brand teams access to the best talent and best creative minds,” Mondelez International CMO Martin Renaud wrote in a statement. “By sharing best practices and leveraging data and insights more effectively, our partners will be in a better position to deliver winning creative and digital solutions, with speed, to our global and local business teams.”