The Future of Agencies

Mocean’s Leaders Reflect on the Lessons Learned Over 20 Years in Entertainment Marketing

The agency celebrates two decades of constant change

Entertainment marketing has changed hugely since the founding of L.A. agency Mocean. Mocean

By Doug Zanger

February 1, 2021

There’s no question that the agency world is in flux, yet there is ample opportunity for shops of all stripes to carve out niches that lead to success. 

Doug Zanger
@zanger doug.zanger@adweek.com Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.
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