The Future of Agencies

Mocean's Leaders Reflect on the Lessons Learned Over 20 Years in Entertainment Marketing

The agency celebrates two decades of constant change

Entertainment marketing has changed hugely since the founding of L.A. agency Mocean.Mocean
Headshot of Doug Zanger
By Doug Zanger

February 1, 2021

There’s no question that the agency world is in flux, yet there is ample opportunity for shops of all stripes to carve out niches that lead to success. 

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Headshot of Doug Zanger

Doug Zanger

Doug Zanger is Adweek's Agencies editor, focusing on creativity and agencies.

Recommended articles
Related Articles
nathan young
Leadership & Talent

Nathan Young’s Journey Continues as He Lands at Deloitte Digitalicon-image

By Doug Zanger

Diversity, Equity and Inclusion

Atlanta Brands Are Keeping Their Agencies Accountable for Racial Equalityicon-image

By Doug Zanger

grey logo on red background on left, akqa logo on black background on right
The Future of Agencies

WPP Merges AKQA and Grey to Form AKQA Groupicon-image

By Doug Zanger, Minda Smiley, Erik Oster, Sara Spary

Photo of Lisa Bennett
The Future of Agencies

University of Texas’ Ad School Taps Lisa Bennett to Run New Real-World Programicon-image

By Doug Zanger

Microlearning
View All

Organize and Leverage Your Measurement Toolbox

Why Brands Should Embrace Supply Path Optimization Now

Subscriber Onboarding and Engagement Done Right

Customer Experience Transformation for the C-Suite

You Might Like

The Role Total Video Planning Plays in Upfronts

By Tim Spengler

The Art of Shopper Recognition

By Acxiom

The Power of the U.S. Hispanic Consumer

By TelevisaUnivision

Reimagine the Ad Experience

By Amazon Ads

Your sites feature HTML here...