• NEWS
    • Agencies
    • Brand Marketing
    • Creativity
    • Digital
    • Programmatic
    • TV / Video
    • FEATURED
    • Challenger Brands
    • Inside the Brand
    • Ad of the Day
    • CES
    • Sponsored
  • EVENTS
    • FEATURED
      • Elevate AI 2019
      • March 21, 2019
        New York
    • COMING SOON
    • Adweek Media All-Stars
    • Fastest-Growing Agencies
    • View All Events
  • WEBINARS
    • FEATURED
      • You’re Measuring Influencer Marketing Wrong
      • Tues., March 5, 2019
        1 PM EST
    • COMING SOON
    • CMO Tenure Data Is the Secret to Agency Business Development
    • The Definitive Approach to Advanced Media Measurement
    • View All Webinars
  • CONNECT
    • Media Kit
    • Editorial Calendar
    • Agency Memberships
    • Group Subscriptions
    • Newsletters
    • Contact Us
    • ADVERTISE WITH US
    • Brand Awareness
    • Thought Leadership
    • Lead Generation
    • ADWEEK NETWORK
    • AgencySpy
    • MarketerMoves​
    • Social Pro Daily​
    • TVNewser
    • TVSpy
  • ADWEEK JOBS
    • Find a Job
    • Post a Job
    • CURRENT OFFER
    • Unlimited Job Postings
My Account Log Out Sign In Subscribe

Leadership & Talent

Meet the Agency That’s Hiding Cadbury Eggs in Other Brands’ Ads

Elvis is responsible for the nationwide Easter egg hunt

By Ronan Shields
|
February 4, 2019
(From left., clockwise) Tanya Brookfield, CEO; Emma Gardner, managing partner, operations; Neale Horrigan, managing partner, creative; Caroline Davison, managing partner, clients; David Yates, managing partner, strategy
Daniel Malheiro
Share
By Ronan Shields
|
February 4, 2019
Share

With just 60 on staff, Elvis certainly isn’t the largest operation in the industry in terms of size, but the shop maintains that what it lacks in headcount, it makes up for in agility—and the ability of its creatives to deliver on big ideas.

Headquartered in London, Elvis counts a host of notable international brands among its client roster, including Budweiser, Corona and Honda. But its current campaign for Mondelez-owned Cadbury is what’s currently making waves on both sides of the Atlantic. In what it dubs a nationwide Easter egg hunt, Elvis convinced the British chocolatier to hide its Cadbury Creme Eggs in other brands’ print, outdoor and TV ads across the U.K. during the months leading up to Easter.

It’s this kind of bold thinking that has led to some of the shop’s unorthodox success stories, according to CEO Tanya Brookfield, who remarks that “too many agencies create expected and forgettable work.”

“We’re a smallish agency with huge global clients, and there’s a reason for that,” she added. “Maybe it’s time the U.S. market stopped worrying about size and started worrying about passion, effectiveness, smarts and craft.”

As part of Budweiser's sponsorship of the 2018 FIFA World Cup, Elvis developed a chatbot that allowed fans to vote for the official Man of the Match.
For the third year of its award-winning "Hunting Season" campaign, Elvis created a nationwide Cadbury Easter egg hunt across other brands' ads.
Elvis partnered with global YouTube stars The Slow Mo Guys to launch a new Oreo campaign showing how "Some People'll Do Anything for an Oreo."
Click for more from this issue
This story first appeared in the Feb. 4, 2019, issue of Adweek magazine. Click here to subscribe.
Share
https://adweek.it/2RK8r6l
Ronan Shields

Ronan Shields

@ronan_shields
Ronan Shields is a reporter for Adweek, focusing on ad-tech.
Adweek Adweek Adweek

Popular Now

  • 1
    10 Royalty-Free Music Sites Every Online Video Creator Should Know
  • 2
    The 25 Best Ads of 2018
  • 3
    Hate Doing Laundry? No Sweat. Tide Just Announced It’ll Do It for You
  • 4
    Facebook: Here’s How to Remove Posts From Your Timeline in Bulk
  • 5
    Despite Initial Negativity, Zion Williamson’s Blown-Out Shoe Actually Provides an Opportunity for...

Featured Jobs

Vice President of Marketing
Blue Federal Credit Union
Cheyenne, Wyoming
Account Manager
Mammoth Advertising
new york, New York
Account Strategist
Warehouse Twenty One, Inc.
Cheyenne, Wyoming
Editorial Director
UCLA
LOS ANGELES, California
Anchor/Producer/Multi-Media Journalist
WENY TV
Horseheads, New York
See More Jobs

EDITOR'S PICKS

The Big Game

Meet the Team That Brought the Bud Light-Game of Thrones Super Bowl Crossover Ad to Life

by Lindsay Rittenhouse

Challenger Brands

Prowess in Storytelling Is What Makes a Challenger Brand, and More Insights From New Adweek Survey

by Diana Pearl

AdFreak

Thanks to Ancestry, Six Strangers Learn How They're Connected Via the Underground Railroad

by Shannon Miller

Agencies

BMF Co-Owner Sues Agency for Allegedly Demoting Her After Learning She Was Pregnant

by Patrick Coffee

Voice

Despite Initial Negativity, Zion Williamson’s Blown-Out Shoe Actually Provides an Opportunity for Nike

by Aaron Goldman

Voice

How Ebony and Jet Magazines Set the Stage for More Diversity in Publishing

by Sharon Brogdon

Challenger Brands

Watch the Keynote Presentations From Brandweek: Challenger Brands

by Adweek Staff

Programming & Performance

ABC's Whiskey Cavalier, the Butt of Jimmy Kimmel's Upfront Jokes, Hopes to Get the Last Laugh

by Jason Lynch
View Latest News >
  • About
    • Contact Us
    • Media Kit
    • Editorial Calendar
    • Sponsor Content
    • Jobs
  • Subscriptions
    • Subscription Options
    • Digital App
    • Newsletters
    • Frequently Asked Questions
    • Customer Service
  • Awards / Honors / Events
    • Awards and Honors
    • Adweek Events
    • Webinars
    • On-Demand Webinars
    • Trophies / Awards / Seals
  • Publications
    • Adweek Network
    • RSS
    • Backissues
    • Reprints / E-Prints
  • © 2019 Adweek, LLC. - All Rights Reserved
  • About Adweek
  • Contact Us
  • Terms of Use
  • Privacy Policy