Cadbury Will Hide Its Eggs in Other Brands’ Ads and Challenge Fans to Hunt Them

British campaign rewards eagle-eyed viewers

Brits will need to keep a close eye on ads in the lead-up to Easter. Cadbury

Most brands just want you to watch their ads. Cadbury wants you to watch everyone’s ads.

@griner David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."