MediaCom US CEO Sasha Savic Saw Opportunity in 2020 Where Others Saw Only Disruption

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After nearly a decade as MediaCom’s U.S. CEO, Sasha Savic faced the kind of challenges in 2020 for which no amount of experience can truly prepare you.

Savic’s approach to guiding MediaCom through the pandemic centered on prioritizing and trusting in the agency’s people and working tirelessly as a partner for clients, all of which resulted, against all odds, in MediaCom’s ninth consecutive year of growth under his leadership.

Putting people first

In the early days of the pandemic, Savic found himself wearing many hats and reaching out to each of the agency’s clients personally to ensure he was doing everything he could to support them.

“For the first three months, I was junior media planner in the morning, strategy director during lunch and marketing partner for CEOs after dinner,” Savic says.



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This story first appeared in the April 12, 2021, issue of Adweek magazine. Click here to subscribe.