WPP’s MediaCom has named a chief operating officer for its U.S. arm. The position has been vacant for more than seven years.
Adam Potashnick was promoted to COO, U.S. from his previous position as MediaCom USA’s chief growth officer. In the new role, he will continue to lead business development, while adding additional responsibilities including business and financial operations for new clients, product development and specialty services divisions (content, social, sports and sponsorships) at the agency. Potashnick will continue to report to MediaCom U.S. CEO Sasha Savic, while working closely with Nick Lawson, who recently was named global COO.
“Adam has done amazing things for MediaCom as our Chief Growth Officer—leading us to win an unparalleled level of new business,” Savic wrote in a statement. “He is the epitome of the ambition of this agency and adding these areas to his existing responsibilities will help us offer a more compelling point of difference to our existing and future clients.”
“My motivation has always been to create real, long-term business growth for MediaCom and for our clients and now I can ensure we’re bringing them all the very best of MediaCom, GroupM and WPP every single day,” Potashnick added. “I can’t wait to get started.”
Potashnick served as chief growth officer since 2015 and led new business pitches for clients including Uber, Bose, Ally Bank, Adidas, Reebok, Hilton, Amtrak, MetLife, Walgreens, Sony PlayStation and eBay, which consolidated its media account with MediaCom last month. He initially joined MediaCom in 2006 and previously held executive leadership roles including vp, global media director for Dell and managing partner, group account director for AB InBev. Prior to joining MediaCom, he spent about four years with Carat, including a year as a media supervisor, working CBS and Lifetime Television.