MediaCom Is Impossible Foods’ New Media Agency Partner

It's handling the brand's first national campaign as part of an open-ended assignment

MediaCom and Impossible Foods logo
Impossible Foods debuted its 'We Are Meat' campaign this week. MediaCom, Impossible Foods

Impossible Foods is meat, and GroupM’s MediaCom is the plant-based protein brands’ media agency partner as it seeks to expand its appeal to more beef-minded consumers across the country.

@ErikDOster Erik Oster is an agencies reporter for Adweek.