Netflix's Shocking Public Activation for Altered Carbon Was the Year's Most Innovative Media Plan

Disturbing 'marketplace' for bodies promoted the dystopian series

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Adweek’s Media Plan of the Year honorees include the most innovative media plans from around the world (see the full list). Here is our Best in Show winner:

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This story first appeared in the September 17, 2018, issue of Adweek magazine. Click here to subscribe.