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McCann Worldgroup Philippines is denying allegations of plagiarism after controversy arose over a new campaign promoting the country’s tourism department.
The new ad, “Sights,” works from a brilliant premise: A blind tourist visits the Philippines and rediscovers his other senses in the process. The subtle reveal arrives during the spot’s closing seconds in the form of a collapsible walking stick.
It’s a touching story that manages to illustrate many of the Pacific nation’s attractions in a short but wildly colorful film.
Yet, as noted on Monday by
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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