McCann Ends 4-Year Battle Over U.S. Army Contract

IPG agency withdraws bid protest

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More than four years after the U.S. Army first announced that it would be reviewing its advertising business in November of 2014, McCann has dropped its final legal fight against the government, withdrawing a protest filed in the U.S. Court of Federal Claims to contest the Army’s decision to choose Omnicom’s Team DDB as agency of record.

AdAge first reported the news this afternoon.

A McCann spokesperson declined to comment beyond a statement provided to that publication by CEO Harris Diamond.

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