M&C Saatchi Rejects Improved Takeover Bid

Murria explained that the rationale behind the attempted merger was to create a larger group that would build “a data, analytics and digitally focused creative marketing business,” which would have included further M&A activity.

“These attributes would enable the evolution and—most importantly, the acceleration—of the enlarged group’s digital and data capabilities, creating adjacent addressable market opportunity and strengthening the strategic ongoing relationship and commitments with its customers and prospective customers,” read AdvT’s statement to the London stock market.

As well as improved terms for shareholders, an outline of a post-merger board structure was also proposed that would continue to see Moray MacLennan as CEO working alongside an executive director responsible for data, analytics and digital transformation, a new CFO to replace Mickey Kalifa, who joined digital agency...