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Growth for Media.Monks is on the horizon through 2022 as digital advertising spend continues to boom, Martin Sorrell said in a conversation with Zeta Global CEO David Steinberg.
As the opening speaker at marketing technology company Zeta Global’s inaugural conference, Sorrell described how the industry has changed since his time at Saatchi & Saatchi in the late ’70s.
“There were two trends. One around globalization and one around digital transformation and the growth of technology,” he said.