Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.
CPG conglomerate Mars has concluded a large-scale review launched earlier this year by consolidating all of its media planning and buying duties with WPP’s GroupM network, multiple sources close to the matter confirmed this morning.
MediaCom will retain the business and serve as global media agency of record. The new arrangement goes into effect on January 1, 2019.
The McLean, Va.-based corporation, whose products include everything from petcare names like Pedigree and Whiskas to classic candies like Skittles and Snickers as well as “symbioscience” lines, previously worked with several agency networks including Publicis Groupe’s Starcom, which ran most of the local media buying operations around the world, and Omnicom’s OMD, which oversaw buying in a few smaller markets.