Mars Puts $1.4 Billion-Plus Global Media Business in Review, Looks to Consolidate With One Agency

The company currently works with MediaCom, Starcom and OMD

Experience ADWEEK House at Cannes, June 16-19. We’re celebrating 45 years of reporting with Now and Next—a creative opportunity for brands to define who they are and their future in the industry. Register .

Mars, the confectionery, pet care and food conglomerate behind brands like M&M’s, Snickers, Orbit and Pedigree, is placing its global media business in review as it looks to consolidate all planning and buying duties, currently handled by three agencies, with one entity.

Since 2014, WPP’s MediaCom has handled global media planning for Mars, with the majority of local buying duties contracted with Starcom, a subsidiary of Publicis Groupe. The remaining local buying assignments not given to Starcom in 2014 were distributed between MediaCom and Omnicom’s OMD.

Going

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in