Mars Puts $1.4 Billion-Plus Global Media Business in Review, Looks to Consolidate With One Agency

The company currently works with MediaCom, Starcom and OMD

Mars looks to consolidate its global media business with one agency. Getty Images

Mars, the confectionery, pet care and food conglomerate behind brands like M&M’s, Snickers, Orbit and Pedigree, is placing its global media business in review as it looks to consolidate all planning and buying duties, currently handled by three agencies, with one entity.

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@kitten_mouse lindsay.rittenhouse@adweek.com Lindsay Rittenhouse is a staff writer at Adweek, where she specializes in covering the world of agencies and their clients.
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