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Marketing has played a role in society for as long as there have been messages to deliver.
What started as purely creative art has been shaped by social change, economic cycles and disruptive technologies. Successful marketers today are backing up their creativity with a deep understanding of these dynamic, rapidly evolving forces and harnessing new digital platforms to empower their teams and extend their reach. How CMOs visualize their creative engines hasn’t changed, but the engines themselves have: They’re now powered by innovation.
To set their brands apart, marketers must now embrace a speedily expanding slate of digital capabilities.
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