Made Music Studio Wants to Help Brands Avoid Hitting Sour Notes on Sonic Branding

Senior leaders gave advice and 'RFP cheat sheet' during Adweek at Home

Most advertising pros immediately recognize the 2020 mashup from YouTube creator Microsoft Sam called, “Every Covid-19 Commercial is Exactly the Same.” It’s a compilation of somber brand spots, from Apple to Uber, backed by nearly-identical “sad piano” soundtracks.