Made Music Studio Wants to Help Brands Avoid Hitting Sour Notes on Sonic Branding

Senior leaders gave advice and 'RFP cheat sheet' during Adweek at Home


Most advertising pros immediately recognize the 2020 mashup from YouTube creator Microsoft Sam called, “Every Covid-19 Commercial is Exactly the Same.” It’s a compilation of somber brand spots, from Apple to Uber, backed by nearly-identical “sad piano” soundtracks. 

Don’t let this be you.

That was one takeaway from a Tuesday session of Adweek at Home featuring Made Music Studio executives John Taite, global evp of brand partnerships, and Kristen Lueck, vice president of strategy.

The senior leaders from the legacy sonic design firm called the current environment “an audio-first culture” in which brands need to make sure they’re not “on mute.”

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