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When Procter & Gamble approached Hannah Fishman’s agency to put together a Pride campaign, she was not interested in tying self-disclosure to a timeline. Directing a room full of senior Grey Group executives away from safely spotlighting another linear coming out story, the ECD pointed to a universal experience across the LGBTQ+ community that had yet to be neatly articulated in media: “the pause.”
“I take this for granted because it’s my reality, but I told a room full of really senior folks that I actually come out more than once a day,” said Fishman, now CCO North America of London-based agency The&Partnership, noting that dinners with new clients always come with a moment when she has to “sort of stop and think.”
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