Coronavirus

What Lessons Can Be Learned From Founders Who Started Agencies in Times of Crisis

Despite bleak outlooks, they managed to stay positive and forge ahead

a man walking through a lightning storm — Muh-tay-zik Hof-fer, Pereira O'Dell and Stink Studios all launched during the financial crisis.Adweek Staff

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If you’ve recently gone out on your own to start an agency, you might be panicking right now. Are brands, with so much on their plate at the moment in light of the coronavirus, even looking for new agencies? And if they are, what are the chances they’ll come to a shop no one’s ever heard of?

Agencies new to the scene are now grappling with a world that’s dramatically different from the one that existed only months ago.