Leo Burnett's Latest Hire Will Lead Its New Offering to Better Fuse Creative With Data

John Lowell joins the agency to head up The Core

After joining Leo Burnett in January of this year, the agency’s North American CEO Andrew Swinand is making a big push into data and analytics for the creative shop, hiring a new chief intelligence officer and launching The Core—the agency’s answer to ensuring its creative work for clients is highly targeted to the right consumer and backed by data.