Leo Burnett Hires ‘Creative Soul’ Matt Marcus from R/GA

He will serve as chief experience officer, a new role at the Publicis Groupe-owned agency

Headshot of Matt Marcus
Matt Marcus previously served as senior vice president and executive creative director at R/GA Chicago. Leo Burnett
Headshot of Minda Smiley

Matt Marcus has left R/GA Chicago to join Leo Burnett North America as chief experience officer, a new role at the agency.

He’s reporting to Liz Taylor, who left FCB Chicago earlier this year to serve as chief creative officer at Leo Burnett Worldwide. Marcus will partner with the chief creative officers across Leo Burnett’s Chicago, Detroit and Canada offices to create programs that “keep up with the pace and proliferation of technology and clients’ ever-changing needs,” according to the agency.

“Matt is an innovative, collaborative, creative soul who will continue to push and transform us and our clients through fresh, forward-thinking work,” Taylor said in a statement.

In his new role, Marcus will work closely with Kellogg, Kraft, General Mills and MillerCoors. Leo Burnett said he will be responsible for “overseeing multichannel customer experience strategies” that deliver growth for both the agency and its clients.

At R/GA, Marcus served as senior vice president and executive creative director. While there, he co-founded and ran R/GA’s artificial intelligence practice. Prior to R/GA, he served as chief marketing officer of Gemvara, a customizable jewelry company.

His appointment is the latest in a series of executive changes at the Publicis-owned agency. In May, executive chairman Mark Tutssel confirmed his retirement plans after 34 years with Leo Burnett Worldwide.

In July, Leo Burnett’s U.S. chief creative officer Britt Nolan left Leo Burnett to join DDB. Following Nolan’s departure, Leo Burnett promoted Jordan Doucette to chief creative officer at its Chicago headquarters.

@Minda_Smiley minda.smiley@adweek.com Minda Smiley is an agencies reporter at Adweek.