Leo Burnett Found the Perfect Spokesbird for This Cute, Clever Samsung Gear VR Ad

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Usually when an animal gets something caught on its head, it isn’t great news. But in Leo Burnett’s charming new ad for Samsung, it’s a dream come true.

Samsung has done plenty of commercials for the Gear VR showing humans wearing the virtual reality headset—which we can all agree is usually kind of weird. But in the new spot—which premiered today at a Samsung event introducing the Galaxy S8 and Galaxy S8 Plus smartphones—the marketer tried a different species of VR wearer.

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