Leaders of Wieden+Kennedy-Owned Joint Editorial Launch New Shop

Peter Wiedensmith and longtime colleague Tommy Harden are founding independent company Academy

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Peter Wiedensmith is just looking for a non-monogamous relationship.

Wiedensmith, founder of the Wieden+Kennedy-owned yet independently operated editorial company Joint Editorial, is joining forces with fellow colleague and editor Tommy Harden. Together, they are launching Academy, an editorial company focused on working with all creative agencies and directors.

“Here we are now at the 25 anniversary of Joint, and it has been an incredible run,” Wiedensmith, who first joined W+K in 1994, told Adweek. “It was time for something new, and Tommy and I saw opportunities to work with directors and teams on a one-on-one basis.

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