Labatt USA and Seagram's Escapes Parent Company Names Burns Group as Agency of Record

Burns Group will also lead creative for brands being introduced in 2019

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North American Breweries, a top 10 U.S. brewing company in volume of beer produce that’s owned by Costa Rica food and beverage company Florida Ice and Farm Company, has selected brand transformation agency Burns Group as agency of record for its Labatt USA and Seagram’s Escapes brands.

Burns Group will be tasked with leading creative and integrated marketing planning for North American Breweries the two brands, as well as brands planned for introduction in 2019. The agency will utilize its BrandInformers consumer insights platform for North American Breweries’ brands.




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