Kinetic Names WPP Veteran as New Global CEO

Marc-Antoine De Roys takes over for Mauricio Sabogal

The WPP-owned agency is getting a new chief executive. Sources: Getty Images, Kinetic

WPP-owned out of home (OOH) and experiential-focused agency Kinetic has a new global chief executive.

Marc-Antoine De Roys

Marc-Antoine De Roys, a veteran of the WPP organization who formerly served as global chief financial officer and chief operating officer for tenthavenue, will take on the role, effective immediately. Mauricio Sabogal is stepping down from the position to pursue “personal entrepreneurial projects,” according to a press release.

De Roys spent nearly seven years with tenthavenue, following almost a decade with WPP media agency GroupM as COO and CFO for France and then COO for search and performance marketing in the EMEA region.

“Kinetic has challenged the industry to stretch the definition of what OOH can be for brands, has shown itself to be on the vanguard of dynamic, and context-aware media solutions,” De Roys said in a statement. “Our clients and partners are among the world’s most progressive and I look forward to engaging with them and our teams around the world, as we lead Kinetic into its next phase of growth and development.”

“Marc-Antoine has been involved with Kinetic since the launch of tenthavenue in 2011, and he will continue to build upon the work already done at Kinetic by bringing additional insights into how data and technology can further power OOH, and how it builds efficiencies around operations,” added tenthavenue CEO Rupert Day. “We collectively thank Mauricio for all his efforts in successfully moving Kinetic on its journey from a buyer of traditional OOH; to the development of audience-led planning tools, as well as digital, experiential solutions across both OOH and mobile.”

@ErikDOster Erik Oster is an agencies reporter for Adweek.