Kermit and Stan Smith Help Adidas Go Green With a More Sustainable Sneaker

Campaign from Johannes Leonardo is packed with Disney references

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It’s not easy being green—or being mistaken for a shoe.

But Kermit the Frog and tennis legend Stan Smith—who, yes, is also the namesake of an Adidas footwear line—both seem to be faring well in a new campaign from Johannes Leonardo for Adidas Originals.

Part of a wide-ranging Disney partnership, the new ads highlight a more environmentally sustainable iteration of the Stan Smith sneakers, which date back in various forms to the 1960s.

A 60-second spot, narrated by Kermit of The Muppets fame, explains how daunting it can feel to try to address an issue as sprawling as climate change just through your own small actions.



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