Karens and Trolls Agree: Wellness Device Chirp Can Make You More Tolerable to Be Around

Little Big Engine's campaign turns the grumpiest characters into superfans


One of the stars of a new long-form ad for a brand called Chirp is a troll, but not the modern kind that writes hateful posts and purposely stirs up trouble.

Instead, he’s a scruffy, pointy-eared troll out of a Grimm’s fairy tale who was literally born under a bridge and once ate people for lunch.

Meet the creature named Ick, who’s been transplanted to an office setting where he’s now a top salesman despite his untamed origins.

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