Issa Rae's Inclusive Brand Marketing Shop Fête Opens for Business

New division is part of Rae's entertainment and production company Hoorae

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CANNES, France—Issa Rae has a knack for turning projects into major opportunities for marginalized talent to work in show business. Among them is her media, entertainment and production business Hoorae Media. Now she’s entering the marketing business.

The actress, writer, producer and comedian is launching a brand marketing division within Hoorae called Fête.

Announcing the news at Cannes Lions Festival. Rae told Adweek Fête’s launch represents what her business has set out to achieve since day one: disrupting the status quo in media and entertainment, while creating a pipeline of opportunity for diverse talent and helping brands build multicultural, aspirational campaigns in the process.



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