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Following a six-month review, Intel has chosen WPP’s VMLY&R to serve as its global creative agency of record.
According to Intel, the “WPP portfolio” will support global creative and positioning across the Intel brand, products and partner marketing.
The decision comes more than a year after it shuttered Agency Inside, its in-house agency. At the time, the company said it planned to reorganize its in-house operations and focus on working more closely with external agency partners.
In 2018, Intel named Dentsu Aegis Network its global