Initiative Chairman Mat Baxter Named Global CEO of Huge

Raj Singhal to take on new leadership role in IPG Network


Mat Baxter is leaving Initiative but staying with the IPG Network, having today been named global chief executive officer at Huge. Baxter moves over from IPG’s Initiative, where he was most recently chairman. In his new role, Baxter will lead the agency of more than 1,200 people across a dozen markets.

Baxter takes over from Raj Singhal, who has been serving as acting global CEO of Huge since 2020, after previous CEO Pete Stein left the digital agency for Merkle.

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