Indie Agency Omelet Cooks Up a Fresh Brand Identity That Finally Plays on Some Breakfast Puns

The L.A. shop worked with illustrator Marta Cerdà on the redesign

Omelet features a new 'cracked' brand identity. Omelet

Omelet, the quirky Los Angeles indie agency that can bring an audience to tears with an ad for a 158-year-old insurance company, has introduced a bolder, more playful brand identity that better defines the shop and its work.

@kitten_mouse Lindsay Rittenhouse is a staff writer at Adweek, where she specializes in covering the world of agencies and their clients.