Indie Agency Omelet Cooks Up a Fresh Brand Identity That Finally Plays on Some Breakfast Puns

The L.A. shop worked with illustrator Marta Cerdà on the redesign

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Omelet, the quirky Los Angeles indie agency that can bring an audience to tears with an ad for a 158-year-old insurance company, has introduced a bolder, more playful brand identity that better defines the shop and its work.

The redesign—which consists of a warmer color palette of red, bright yellow, aqua blue, teal green and lavender—also (quite literally) takes a crack at some of those breakfast puns the agency historically shied away from. The shop said it employed type designer, illustrator and art director Marta



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