Creatives Are Still Cautious in the Age of Trump, but Is a Renaissance Coming?

Marketers, focused on not upsetting anyone, aren't exciting anyone either


As the 2016 presidential campaign churned forward, there was a distinct sense of bemusement about Donald Trump in the traditionally liberal-leaning advertising industry. Surely he wouldn’t ascend to the Oval Office, right?

Just to be sure, creative teams spent countless hours of unpaid time creating work that mocked, riffed on or raised cautionary flags about his campaign.

Canadian agency Critical Mass created a step-by-step guide to help Americans move north of the border. BarrettSF created miniature Trump campaign signs solely to be placed in dog poop.

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This story first appeared in the August 20, 2018, issue of Adweek magazine. Click here to subscribe.