Creatives Are Still Cautious in the Age of Trump, but Is a Renaissance Coming?

Marketers, focused on not upsetting anyone, aren't exciting anyone either

Goodby Silverstein & Partners created an ad before the election warning voters of the consequences of electing Trump. Goodby Silverstein & Partners

As the 2016 presidential campaign churned forward, there was a distinct sense of bemusement about Donald Trump in the traditionally liberal-leaning advertising industry. Surely he wouldn’t ascend to the Oval Office, right?

This story first appeared in the August 20, 2018, issue of Adweek magazine. Click here to subscribe.
@zanger doug.zanger@adweek.com Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.