Creatives Are Still Cautious in the Age of Trump, but Is a Renaissance Coming?

Marketers, focused on not upsetting anyone, aren't exciting anyone either

As the 2016 presidential campaign churned forward, there was a distinct sense of bemusement about Donald Trump in the traditionally liberal-leaning advertising industry. Surely he wouldn’t ascend to the Oval Office, right?

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This story first appeared in the August 20, 2018, issue of Adweek magazine. Click here to subscribe.