In the 'Age of Cynicism,' Your Marketing Must Be Meaningful and Authentic

Havas' Stephanie Nerlich says brands should move from selling to serving

Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, Stephanie Nerlich, CEO of Havas Creative, takes a moment to reflect on consumer outlooks and ideologies. Below, in her own words, she advises businesses and brands to authentically drive the meaningful action people are seeking.