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Huge has named Gela Fridman as its CTO, effective immediately.
In the role, Fridman will be tasked with overseeing the technology agenda across Huge’s 12 offices, including partnering with its executive team on the agency’s innovation agenda. Fridman, who was promoted from her previous role as president, technology will continue to report directly to global CEO Michael Koziol at Huge’s Brooklyn headquarters.
Fridman joined Huge as managing director, technology in 2012 and was instrumental in expanding Huge’s global engineering capabilities and investments in senior digital strategy and technology leadership.
She also helped drive the agency’s partnerships with Google, Microsoft and Amazon and oversaw the agency’s emerging technology work, including Verizon on 5G and Bose in augmented reality.
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