How DDB's New Global CCO for McDonald's, Luis Miguel Messianu, Wants to Make Its Marketing Braver

The Alma CEO takes on the role after working on the brand for more than 30 years

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McDonald’s last won advertiser of the year at Cannes in 2014. As DDB‘s new global CCO for the client, Luis Miguel Messianu has a lofty—but clear—goal: win the honor again by 2025.

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