AB InBev Teams Up With DDB FTW to Develop Sign Language Interpreter Bots for Deaf Gamers

With the help of AI, E-nterpreters translates spoken words into signed ones in real time

For the more than 300 million hard of hearing (HoH) gamers worldwide, a lack of accommodation for different forms of communication across gaming platforms can often leave them feeling excluded. Though the industry has been slow to adapt to new features, new technology is supporting greater inclusion.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in