How Crossmedia U.S. CEO Kamran Asghar Grew the Agency From the Ground Up

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Like many agencies, Crossmedia had to cut salaries during the pandemic. Though it did help the agency avoid layoffs, U.S. CEO Kamran Asghar pledged to reimburse employees for the salary reduction if he could. And on the heels of massive growth last summer, he did just that.



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This story first appeared in the May 16, 2022 issue of Adweek magazine. Click here to subscribe.