How Breakthrough Media Agency Canvas Worldwide Boldly Grew Beyond the Automotive Category

It launched with Hyundai 4 years ago and used that as a foundation to build upon

A little over four years ago, Canvas Worldwide dove into an already-competitive media agency landscape. As a joint partnership between Innocean and Horizon Media, the bicoastal independent, with main offices in both New York and Los Angeles, it had a good head start, opening with baked-in clients like Hyundai, Kia and, later, Genesis (Hyundai owns Innocean).

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This story first appeared in the Feb. 24, 2020, issue of Adweek magazine. Click here to subscribe.