How Breakthrough Media Agency Canvas Worldwide Boldly Grew Beyond the Automotive Category

It launched with Hyundai 4 years ago and used that as a foundation to build upon

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A little over four years ago, Canvas Worldwide dove into an already-competitive media agency landscape. As a joint partnership between Innocean and Horizon Media, the bicoastal independent, with main offices in both New York and Los Angeles, it had a good head start, opening with baked-in clients like Hyundai, Kia and, later, Genesis (Hyundai owns Innocean).

Over the years, the agency picked up several new brands and, in 2019, really hit its stride, snapping up Heineken (from Publicis) as U.S.

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This story first appeared in the Feb. 24, 2020, issue of Adweek magazine. Click here to subscribe.