How Black Women and Non-Black Allies Can Support Women of Color in Marketing

Underrepresented employees need colleagues to boost them up

various women climb different metaphorical latter to success
Colleagues need to support each other or else a workplace can feel crushing to minorities who don't feel heard. Getty Images

Over the last 12 years of working in marketing and advertising, there’s been a major shift, and the topic of diversity and how it impacts our day-to-day lives is more prominent now than ever. While some companies put a focus on creating an inclusive and diverse workforce and are being rewarded for doing so via an increasing bottom line, there are still major improvements to be made. For black marketers, especially women, the obstacles faced while navigating the walls of brands, agencies and publishers continues to be difficult.

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Lauren D. Williams is the vertical marketing director at Pandora Music in New York.