How an Agency’s Algorithm Helped Turn Popular Music Into Speech-Therapy Playlists

'Saylists' from Rothco and Warner Music will be made available to Apple Music subscribers

Warner Music
'Saylists' were developed to make speech therapy more fun.

For many young people, speech therapy is a vitally important resource—but one that can sometimes get a bit monotonous. A new agency-led initiative, however, hopes to make the process more fun by creating musical playlists that help kids along.

@stephenlepitak Stephen is Adweek's Europe Bureau Chief, based in Glasgow.