How the Ad Council Created Dozens of Coronavirus PSAs in a Pinch

The campaigns feature stars of popular TV shows, Elmo and more

a woman and elmo
The Ad Council has partnered with dozens of media companies and government agencies to produce coronavirus-related PSAs. Ad Council

While the Ad Council is no stranger to crisis—it was founded during World War II, after all—the coronavirus pandemic has created unprecedented challenges for the country’s leading producer of public service communications.

@klundster Kathryn Lundstrom is Adweek's breaking news reporter based in Austin.