How Account Directors Can Perfect Being the Vital Link Between Agency and Client

The unsung heroes of the industry help champion great ideas

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Agency account directors may not get much press or public accolades, but a good account person can be responsible for keeping the lights on at any agency.

On paper, an account manager is responsible for overseeing advertising and marketing campaigns within the agency. They work across departments, from creative to accounting and project management teams and serve as a liaison between the agency and the client.

From market research to promotional strategies to seeing campaigns from ideation to completion to overseeing other account people, the account director must wear multiple hats daily.

“A good account director is always looking at what’s now and what’s next, so they are in a constant state of optimization to better client work and the agency,” Allison Wade, group account director at Anchor Worldwide, told Adweek.

Understanding the entire business

Account directors must be the ultimate multitaskers, with an ability to understand every aspect of the business and connect them...



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