Independent Agencies

How a Utah Ad Agency Raced Its Way to a Podium Finish at Le Mans

A proof of concept has become a full-fledged automotive business for Max Connect

How Ad Agency Max Connect Landed on the Podium at the Iconic 24 Hours of Le Mans
Agency Max Connect is the owner of a racing team with its auto business 4 Horsemen.Max Connect/4 Horsemen
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By Kyle O’Brien

March 29, 2022

There are plenty of agencies and agency people that have side hustles and second businesses, but only one has won an iconic auto race with its own car.

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Kyle O’Brien

Kyle O’Brien is a staff reporter for Adweek and editor of AgencySpy.

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