Accounts

Home Depot Is Reviewing Its $444 Million US Media Account

Incumbent Carat is defending in the process

Home Depot spent over $444 million on measured media last year and just over $153 million in the first six months of 2020.Getty Images

By Erik Oster

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Home Depot may have a new home for its media account in 2021, as the brand has launched a U.S. media agency review, sources with knowledge of the process confirmed to Adweek.

Home Depot has not yet responded to a request for comment.

Incumbent Carat, which was awarded Home Depot’s media business in 2011, is defending in the process, according to these sources. Carat has not yet responded to a request for comment.

Dallas-based independent agency The Richards Group is the brand’s longtime creative partner and retained