General

Hewlett Packard Enterprise Wants to Help You Tame the IT Monster

Publicis New York's campaign addresses complexities of modern IT

The character's bumbling destruction is not a bad metaphor for the complexities of IT.Hewlett Packard Enterprise
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By Erik Oster

May 18, 2018

The complexities of modern information technology (IT) can make it seem like something of a monster, which is precisely how Publicis New York personifies IT in a new campaign for Hewlett Packard Enterprise.

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Headshot of Erik Oster

Erik Oster

Erik Oster is Adweek's senior writer covering Agencies.

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