Hershey Sends US Media Duties for Confectionary Brands to Horizon

The appointment concludes a 6-month review led by ID Comms

Horizon Media will work with the Hershey Company across all paid media for its confectionary brands.
Horizon Media will work with the Hershey Company across all paid media for its confectionary brands.

The Hershey Company has appointed independent media agency Horizon Media as U.S. media agency of record for its core confectionary business.

@hiebertpaul paul.hiebert@adweek.com Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.
@ErikDOster erik.oster@adweek.com Erik Oster is Adweek's senior writer covering Agencies.