Today, Havas welcomed back Tim Maleeny as chief strategy officer for North America.
Maleeny will work out of the agency’s New York office and will also serve as president of Havas New York, under the leadership of Havas New York CEO Laura Maness, and executive sponsor for the agency’s TD Ameritrade account.
“As we continue to position Havas in the U.S. as the most meaningful partner to the modern CMO, having a strategic lead with a focused and clear perspective on how brands win today is the key,” Havas Creative U.S. chairman and CEO Paul Marobella told Adweek. “Tim is also a great creative strategic leader because he’s truly a creative at heart—the guy writes mystery novels as a side-hustle … He’s the perfect fit for this role and we couldn’t be happier that he’s decided to come back.”
Maleeny’s arrivals follows a series of North American leadership changes last March, which saw Jason Peterson replace outgoing chief creative officer of the Americas Toygar Bazarkaya as creative lead in New York. In December, the company saw a round of staffing cuts.
“Jason Peterson and I have spent a great deal of the last nine months building out our leadership team in the U.S. and North America in a purposeful way,” Marobella added. “Tim’s skill set rounds out this group and will bring an added strategic lens to the great team that’s been assembled so far.”
Maleeny previously served as Havas’ chief strategy officer and managing partner for three years before leaving in 2016 to join Heat as chief strategy officer and general manager; he became a managing director at Deloitte about a year later (Deloitte Digital acquired Heat in early 2016). He then joined R/GA last May as executive director, brand and marketing strategy.
“As Havas continues to expand its role as a true partner to the modern CMO, there’s tremendous opportunity to bring new strategic capabilities and creative approaches to their businesses,” Maleeny said. “Spending time in the consulting world and working at an innovative shop like R/GA has been invaluable experience. I’ve been obsessed with exploring different agency models as the entire industry adapts and tries to anticipate what clients will need next, so I’m glad to have swum in a few different ponds.”